Whenever a website forces a customer to log in or sign up before going to a checkout page, the process can seem jarring. It typically results in a negative user experience and lower conversion rate. Up to 30% of users abandon their cart as a result. The purpose of Really Simple Inc. is to deliver a shopping cart experience that seamlessly brings retailers and customers together — without the jarring experience. The platform is focused on making a better shopping cart experience, with needless interruptions.

Retail stores can simply create an account and the company can help integrate their products with their service. Brick and mortar stores like Best Buy, Michael’s, and Home Depot can all be located in one really simple website.

What makes this platform different than any other website is the checkout process. When a customer checks out, every product in the shopping cart is found in one really simple shopping cart.