It’s annoying whenever a website forces you to log in or sign up before proceeding to the checkout page. While this may seem easy, it can be jarring for customers. It typically results in a negative user experience and lower conversion rates. Up to 30% of users abandon their cart as a result. Once you overcome the hurdle of getting customers to start a checkout process, converting the sale becomes more important than collecting data.

Really Simple Inc’s purpose is to deliver a global shopping cart platform with support for 1,000’s of merchants and millions of products. Implementing a better shopping cart experience, with needless interruptions, are their upmost priority.